Spark.me, one of the biggest business conferences in the region, which will be held in Tivat on June 4-5 2022, announced the closing keynote speaker.

Michael G Jacobides is the Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School. He is the Academic Advisor to the Boston Consulting Group, Visiting Scholar at the New York Fed, and Visiting Fellow at Cambridge. 

In 2021 he was selected as one of the Thinkers50, the top 50 business and management thinkers worldwide. He is a leading expert on business ecosystems, and how firms navigate shifting digital environments. 

Jacobides also advises disruptive start-ups and Fortune500 firms in Europe, the US, and Asia. He works on thought leadership with consultants such as McKinsey, IDEO, Accenture, PwC, Deloitte, Keystone, and ECSi, and on strategy with corporates such as Haier, Huawei, Spotify, MasMovil, Vodafone, Nokia, SAP, Enel, Santander, Helvetia, Zurich, CS, Airbus, DeBeers, Burberry, MerckSerono and the NHS.  

So far, the Spark.me organizers confirmed three more speakers besides Jacobides:

• Christopher S. Penn, an authority on analytics, digital marketing, marketing technology, data science, and machine learning. Penn is a co-host of the award-winning podcast Marketing Over Coffee.
• Fredrik Härén, who has been included in “The Top Ten Best Swedish Speakers Ever”. He has been invited to speak on the topic of creativity more than 2,000 times, by clients in 70 countries on 6 continents.
• Pete Blackshaw, a globally recognized digital brand builder, innovator, futurist, author, and “urgent optimist” who has held digital leadership positions at Nestlé, Nielsen, and P&G, and is now at startup catalyst and venture fund Cintrifuse.

Spark.me will be held in Tivat, in Porto Montenegro auditorium, after a two-year break due to the pandemic. The conference brings the latest trends in marketing, innovations, technology, and start-ups. The full ticket price for two days is €300.00, but with a special offer, you can buy one for €200.00 until May 22. For more information feel free to visit the official website of the conference at www.spark.me.